There has never been a more important time to share our story and what we stand for as an organization. Today, The New York Times launches its first major brand campaign in decades. This is the right moment to assert the value of quality journalism.

The campaign is based on a fact — that the truth matters, now more than ever. The truth, as our journalists can attest, is also incredibly hard to get to. We remain undeterred in our efforts to reveal and report the facts with integrity and courage.

We can’t think of a more important pursuit, and we’re thankful for your support in every way. You can continue to stand with us by sharing the work and by participating in our student subscription sponsorship program, which brings The New York Times to public classrooms across America. Learn more here.

Again, from all of us here, thank you.

Sincerely,

Arthur O. Sulzberger Jr.
Publisher